Let My People Go Surfing, Patagonia, Yvon Chouinard - english
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Yvon Chouinard is a reluctant entrepreneur. All he really wanted was climbing and surfing - and yet he built a multi-million dollar company. In his youth he spent a lot of time in nature and had his father teach him the craft of blacksmithing. As an enthusiastic climber, he developed and sold his own equipment, the design of which has hardly changed to this day. Gradually he expanded the range of his offer, whereby he and his employees did not pursue any particular strategy: everyone did what was necessary - and what they felt like doing. From this mentality, the successful company Patagonia emerged over time. In this newly revised edition celebrating the 10th anniversary of the original issue, Yvon Chouinard - legendary rock climber, businessman, environmentalist and founder of Patagonia, Inc. - shows how his own philosophy of life became a successful company mission statement and what made Patagonia one of the most respected and environmentally conscious companies the earth made. Let the Coworkers Go Surfing is a book that is equally impressive for entrepreneurs and outdoor enthusiasts alike.
author text
Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. In the late 1950s he started as an entrepreneur developing, manufacturing and selling mountaineering equipment. Today he makes significant contributions to the ecological causes of environmental activists, sits on the boards of numerous environmental organizations and spends a lot of time in nature.