Indiana is the leading brand from Switzerland when it comes to inflatable SUPs. People really know what they're doing and have for over a decade. They also easily won the last big test from the Kassensturz, which compared different boards. Funnily enough with the Family Pack, the cheap board from Indiana ;)
The inflatable boards are easy to travel with and handling is massively much easier than with the hard boards. The boards are robust, very light and super stable. There is no easier way to open up a body of water.
We deliberately chose this one brand. On the one hand they really are the best boards on the market, the price/performance ratio is more than fair and Indiana in a local brand. Should something ever go wrong with the board, the contact person is on site.